ASAHI
Last year Bliss called me to work on a shot for an Asahi commercial, the shot consists in create a 5 seconds of a travelling inside a cool/highclass Japanesse party with the purpose to show the DNA of the drink: a beer made in Japan. The piece, directed by MANSON and produced by CANADA London, contains live-action and different animation styles.
In this post you'll see the process of my small part of the film. My work consist in create the whole shot excepting the animation of characters done by Joaquin Martinez.
In this post you'll see the process of my small part of the film. My work consist in create the whole shot excepting the animation of characters done by Joaquin Martinez.
Character Designs
Environment design and illumination
Final environment and lighting
Work in progress details
Hero character design
Final hero character model
Illustration for product placement
Final shot
Final full commercial
THANYOU FOR WATCHING! :)
Credits
Title The Unusual
Client Asahi
Agency Dentsu McGarrenBowen
Production Company CANADA
Director MANSON
Creative Sudio BLISS
Executive Creative Director Pau López
Executive Producer Maria Soler Chopo
Production Coordinator Berta Rodríguez
CG Lead César Rodrez
Illustrators Claudia Duran, Pablo Casal, Toni Caballero, Paula Blumen, Jonathan Romero, Laura Pérez
3D Artists Lucas Céspedes, Bernat Martínez, Mike Fernández
Art Director and 3D Artist Videogame Enric Sant
Animation 2D / Cel Pablo Navarro, Libardo Bohórquez, Alberto Sánchez
Cleanup 2D Pau Anglada
Lettering Arantxa Gil
Motion Graphics Hernán Scassa
Compositing Héctor Cornelles, Alain Laza